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DEUNA
Payments orchestration platform for large merchants
deuna.com (opens in a new tab)More than a fifth of Mexico's digital economy already flows through DEUNA, which made its name as a commerce operating system in Latin America. Its current product, ATHIA, is a payments orchestration platform for large enterprises: merchants connect once and gain access to over 300 payment service providers and alternative payment methods, with reconciliation handled centrally. The platform blends checkout optimisation, data orchestration and payment intelligence to raise approval rates, lower costs and open new revenue. DEUNA is now moving into the US, targeting big retailers, marketplaces, airlines and quick-service restaurants, and runs a dedicated travel vertical. It is also developing a platform for AI agents and digital workforce automation.