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RZR Global Inc.
Programmatic advertising for mobile app growth
rzr.com (opens in a new tab)RZR runs a programmatic advertising platform for mobile performance marketing, combining machine learning with media buying and judging campaigns on results rather than impressions. Its core products cover user acquisition, re-engagement and iOS campaigns, and it is launching connected TV and influencer marketing as newer growth lines. It sells to both gaming and non-gaming advertisers. Greater China serves as a strategic hub where global analytics, machine learning and product leaders sit, and RZR also manages a portfolio of accounts in Korea. The company is scaling quickly and has an active acquisitions pipeline.
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